Kinetic typography with AI: a practical guide using Claude

Kinetic typography is the fastest way to make a product video feel designed. It is also unforgiving: too many words, the wrong rhythm or a font that fights the motion, and it falls apart. Here is how to get it right with Claude.

Rule 1: write for the eye, not the page

Each beat should carry two to five words. Ask Claude explicitly: “Max five words per line, every line readable in under two seconds.” It is very good at compressing a message once you set the constraint.

Rule 2: rhythm beats effects

Alternate long and short beats. A three-word line, a one-word slam, a pause, then the product name. Tie entrances to the music: in Claude Video, cuts snap to the tempo of the soundtrack so words land on the kick.

Rule 3: let the font do the motion

Variable fonts can animate weight, width and optical size. A word that grows from thin to black reads as emphasis without any extra effect. Reserve 3D extruded type for one moment, usually the product name.

Rule 4: one technique per beat

• Decode or scramble for tech products and numbers.
• Split reveals for contrasts (“Before / After”).
• Flip-ins for lists.
• Giant marquees for taglines.
• 3D extruded type for the reveal.

Prompts to copy

Kinetic type opener, 8 seconds, max 4 words per beat:
"Still exporting by hand?" / "Every Monday?" / "Stop." / "Meet Acme."
Cut on every beat. Morph "Stop." from thin to black. End on Acme in iridescent 3D.

Turn our tagline "Ship faster, sleep better" into a giant marquee that crosses the screen twice, then settles centered.