Feature announcement videos your users actually watch
You ship every week; your announcements should look like it. Generate a 15-second feature film for every release and reuse it in your changelog, in-app, email and social.
- Format
- 16:9 · 9:16 · 1:1
- Length
- 10–20 seconds
- Suggested style
- vercel
Why most feature announcement videos fall flat
- Release notes are text walls nobody reads.
- Design time goes to the product, not the announcement.
- Every post looks different from the last.
How Claude Video fixes it
Brand-locked
Save your brand once; every announcement uses the same colors, fonts and art direction.
Feature-first scenes
Feature, before/after comparison and product-tour scenes tuned for one capability.
Every channel
Export square for LinkedIn, vertical for stories, landscape for the changelog.
From your PR
Developers can call the API or MCP server from CI to render a video per release.
The scenes our director reaches for
A typical storyboard for this use case combines these animated scenes. You can swap, reorder or edit any of them.
- 01hook
- 02feature
- 03comparison
- 04product-tour
- 05cta
Pro tips
- Lead with the outcome the feature unlocks.
- Show before/after in one scene.
- Reuse the same end card for consistency.
Feature announcements: FAQ
Can I automate announcement videos?
Yes. Pro plans include a REST API and MCP server so you can trigger renders from your release pipeline.
How fast is a render?
A 15-second 1080p video typically renders in a few minutes; Studio plans get a priority queue.
Can I keep a consistent style?
Yes, reuse a storyboard as a template and swap only the copy and UI.
More use cases
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