Claude video prompts for motion design
48 prompts written for Claude Video’s AI director: launch films, product demos, social ads, explainers, kinetic typography and 3D showpieces. Replace the bits in [brackets], then render.
01
Launch films prompts
Flagship 30 to 60-second films for a launch day, a landing page or Product Hunt.
Classic 7-beat launch film
16:9 · Midnight · 45s
Make a 45-second launch film for [url]. Hook on the biggest pain in 2 seconds, show the problem, reveal [Product] with a 3D chrome title, a product tour of the main screen, three stats, logos of customers, and end on the free trial.
Keynote-style reveal
16:9 · Keynote · 40s
Launch film for [Product] in a calm keynote style: huge type, lots of air, slow blur transitions. One idea per scene. Reveal the name in glass 3D type halfway through, then the product on a laptop that opens.
Particle galaxy opener
16:9 · Cinematic · 35s
Open with a particle galaxy that morphs into the name [Product], then cut to a product tour of [url]. Cinematic style, film grain, light leaks, aurora background. End on the URL.
Developer tool launch
16:9 · Mono Grid · 40s
Launch film for a developer tool, [url]. Monochrome grid, mono accents, sharp wipes and slices. Show a terminal scene typing the install command, then the dashboard, then “Deploy in 30 seconds” as kinetic type.
Bright SaaS launch
16:9 · Bright Liquid · 40s
Bright, polished launch film for [url] with a flowing liquid gradient background. Stack and liquid transitions. Feature grid of four benefits, an animated chart of growth, then the call to action.
Product Hunt gallery video
16:9 · Precision · 30s
Product Hunt gallery video for [url]: readable at small size, big type, no slow intro. Hook, three features with UI zooms, a maker quote, “Live on Product Hunt today”.
02
Product demos prompts
Tours of your real interface, with camera moves that point at what matters.
Auto-zoom product tour
16:9 · Precision · 45s
Capture [url] and make a 45-second product tour. Snap-zoom on the three areas that matter most, with a cursor, clicks and numbered callouts explaining each benefit. Depth of field on everything outside the zoom.
One workflow, start to finish
16:9 · Midnight · 40s
Show one workflow in [Product] from start to finish: create, configure, share. Use the steps scene, then a product tour for each step, then the result screen with a stat.
Exploded UI walkthrough
16:9 · Keynote · 30s
Explain how [Product] is built: tilt the main screen into an exploded isometric UI with labeled layers (data, logic, interface), then reassemble it and zoom into the dashboard.
Before / after demo
16:9 · Bright Liquid · 35s
Before/after demo for [url]: a comparison scene of the old manual way vs [Product], then a product tour of the new way, then a stat on time saved.
Feature deep dive
16:9 · Precision · 30s
A 30-second deep dive on the [feature] feature of [url]. Hook with the question it answers, zoom into the feature, show three things it does with callouts, end with “Available today”.
AI product demo
16:9 · Cyber · 35s
Demo of an AI product, [url]: a prompt typing in, the answer streaming word by word, a voice orb that listens then speaks, then the result screen. Neon accents, hyperspace background for the reveal.
04
Explainers prompts
Clear, structured videos that teach how something works.
60-second explainer
16:9 · Keynote · 60s
A 60-second explainer of [Product]: the problem, how it works in three steps, what it changes (two stats), who uses it (logo wall), and the CTA. Calm pacing.
Technical explainer for developers
16:9 · Mono Grid · 75s
Read [url]/docs and make a 75-second technical explainer for developers: architecture as an exploded UI, a terminal scene with the key command, a comparison table vs doing it yourself, then the docs link.
How it works in 3 steps
16:9 · Bright Liquid · 30s
Explain [Product] in exactly three steps with the steps scene. Each step gets one UI zoom and one sentence. End with “That’s it.” as kinetic type and the URL.
Integrations explainer
16:9 · Precision · 30s
Show that [Product] connects to everything: integration logos fall and stack with physics, then arcs connect them on a dotted globe, then the product dashboard.
Onboarding welcome video
16:9 · Playful · 45s
A friendly onboarding video for new users of [Product]: welcome line, the three things to do first with UI zooms, where to get help, and “You’re all set.”
Investor pitch film
16:9 · Cinematic · 60s
A 60-second investor film for [Product]: the market problem, the product, traction as animated charts and odometers, the vision as kinetic type, the team ask. Cinematic, serious.
05
Kinetic typography prompts
Type-driven pieces where the words do the motion.
Beat-cut manifesto
16:9 · Brutalist · 20s
Kinetic type manifesto for [Product], max four words per beat, cut on every beat: “Stop guessing.” / “Stop waiting.” / “Start shipping.” / [Product]. Slams and glitches.
Variable-font morph
16:9 · Keynote · 12s
Our tagline “[tagline]” in huge type. Morph the weight from thin to black on the key word, then settle and fade to the logo.
Giant marquee tagline
16:9 · Bright Liquid · 10s
Turn “[tagline]” into a giant marquee that crosses the screen twice in opposite directions, then lands centered over the product screenshot.
Decode / scramble reveal
16:9 · Cyber · 10s
Reveal [Product] with a decode scramble effect, letters cycling through symbols before locking in, then a neon underline draws in.
Question-answer opener
9:16 · Midnight · 10s
Vertical opener: “Still [painful task] by hand?” in big type, a beat, “Not anymore.”, then [Product] in 3D type.
Split before/after
16:9 · Precision · 12s
Split-screen kinetic type: “Before: [old way]” on the left, “After: [Product]” on the right, the left side fades while the right fills the screen.
06
3D & showpieces prompts
The moments people screenshot: 3D type, particles, physics and devices.
Chrome 3D title
16:9 · Midnight · 8s
Reveal [Product] in chrome 3D type, letters animating one by one with studio lighting and a slow camera orbit.
Iridescent glass logo
16:9 · Keynote · 8s
Our name in iridescent glass 3D type on a silk background, slow push-in, soft light leak at the end.
Laptop opens onto the product
16:9 · Precision · 10s
A laptop closes in, opens, the screen lights up on the [Product] dashboard, camera pushes into the screen and the product tour begins.
Physics logo drop
16:9 · Playful · 10s
Our 12 integration logos fall from the top, bounce and stack in a pile, then the camera pulls back to reveal “Works with your stack”.
Dotted globe with arcs
16:9 · Cinematic · 12s
A dotted 3D globe spins, glowing arcs connect our customer cities, and an odometer counts up to [number] users worldwide.
Floating UI cloud
16:9 · Bright Liquid · 10s
Fragments of the [Product] interface float in 3D space with depth of field, the camera travels through them and lands on the main screen.
07
Changelog & updates prompts
Repeatable videos for every release.
Weekly changelog video
16:9 · Precision · 30s
Turn these release notes into a 30-second changelog video: [paste notes]. One scene per change with a UI zoom, version number as the opener, “Update now” at the end.
New feature announcement
16:9 · Bright Liquid · 25s
Announce the new [feature] in [Product]: “New” label, the problem it solves in one line, a product tour of the feature, and where to find it.
Vertical update teaser
9:16 · Cyber · 15s
A 15-second vertical teaser for our new release: the version number in neon 3D type, three new features as quick UI shots, “Out now”.
Release from the terminal
16:9 · Mono Grid · 20s
Release video for developers: a terminal scene running the upgrade command, the changelog lines appearing, then the new feature in the dashboard.
Milestone celebration
1:1 · Playful · 15s
Celebrate [milestone, e.g. 10,000 users] with an odometer counter, confetti-like particles, a thank-you line and our logo.
Monthly product recap
16:9 · Midnight · 45s
A monthly recap of everything we shipped in [month]: a stats scene of releases and fixes, the top three features with UI zooms, a customer quote, and what is next.
08
Brand & website prompts
Loops and brand moments for your site and channels.
Website hero loop
16:9 · Midnight · 12s
A seamless 12-second loop for our website hero: subtle aurora background, the product UI floating with depth of field, no text. The last frame matches the first.
Neon logo draw
1:1 · Cyber · 6s
Logo reveal: the [Product] icon draws itself in neon line, then fills with color, then the name types in beside it.
Brand values film
16:9 · Cinematic · 30s
A 30-second brand film with our three values as kinetic type, each followed by a product moment that proves it. Cinematic serif, grain, slow pacing.
Event intro
16:9 · Brutalist · 15s
Intro for our talk at [event]: countdown, the talk title in giant slamming type, our logo, high energy cuts on the beat.
Customer logo wall
16:9 · Bright Liquid · 10s
A logo wall of our customers [list] that builds row by row, then “Trusted by [number] teams” as an odometer.
Recruiting video
9:16 · Playful · 20s
A vertical recruiting video for [Company]: “We’re hiring” in big type, three reasons to join with stats, the open roles, and the careers URL.
Writing your own
What makes a good Claude video prompt.
- 01
Lead with the goal and the audience
“A 30-second launch film for developers” beats “a cool video”.
- 02
Give real material
Your URL, three numbers, a customer quote. Claude builds the story around facts.
- 03
Name the scenes you want
Kinetic type hook, product tour, stats, logo wall, call to action.
- 04
Describe the motion in words
“Punchy, cut on the beat, whip transitions” or “calm, lots of air”.
- 05
Set format and length
16:9, 9:16 or 1:1, and a duration. Short is almost always better.
Claude video prompts: FAQ
How do I use these Claude video prompts?
Click “Use this prompt” to open it as the brief of a new video in Claude Video (free account), or copy it and paste it into Claude with the Claude Video MCP server connected. Replace the placeholders in brackets with your product, URL or numbers.
Do these prompts work in Claude.ai or Claude Code directly?
Claude alone outputs text and code, not video. Connect the Claude Video MCP server to Claude.ai, Claude Desktop or Claude Code and the same prompts produce rendered MP4s.
Which Claude model should I use with these prompts?
Claude Opus 5.5 is the best default. Claude Sonnet 5.5 is faster for short social cuts and variations, and Claude Fable 5.1 suits long technical explainers.
Can I change the style of a prompt?
Yes. Each prompt suggests one of nine art directions, but you can switch styles, formats and lengths before generating, or ask Claude to restyle the video afterwards.
Are these prompts free to use?
Yes. Copy, adapt and reuse them however you like.
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03
Social ads prompts
Short vertical and square cuts built to stop the scroll.
15-second TikTok hook
9:16 · Playful · 15s
A 15-second vertical ad for [url]. First second: a bold question in giant type. Then the phone rotates in showing the app, three benefits pop in on the beat, end on “Try it free”.
Five hook variations
9:16 · Brutalist · 15s
Write five different hooks for [Product] and make each one a 15-second vertical video with the same middle and ending. Acid colors, slams and glitches.
Stat-led LinkedIn video
1:1 · Precision · 20s
Square LinkedIn video for [url]: one big stat with an odometer counter, the insight behind it in two lines, the product screen, and the CTA. Professional, punchy.
Reels product teaser
9:16 · Cyber · 18s
An 18-second Reels teaser for [Product]: hyperspace background, the name in neon 3D type, three quick UI shots with whip transitions, end on the handle and URL.
Testimonial ad
1:1 · Bright Liquid · 20s
Square ad built around this customer quote: “[quote]”. Show the quote as kinetic type, the customer logo, the product screen they use, and the CTA.
Problem-agitate-solve
9:16 · Midnight · 20s
Vertical 20-second ad for [url] using problem, agitate, solve: three short pain lines, a beat of silence, then [Product] solving it with a UI shot and a stat.