AI product demo videos that show, not tell
Great demos move the camera for the viewer: they zoom into the button that matters, follow the cursor and explain the benefit in five words. Claude Video applies those moves automatically to your real product.
- Format
- 16:9 or 1:1
- Length
- 45–90 seconds
- Suggested style
- linear
Why most product demo videos fall flat
- Raw screen recordings are too small to read on a phone.
- Manual zoom-and-pan editing takes hours per minute of video.
- Demos drift into feature lists instead of outcomes.
How Claude Video fixes it
Capture or upload
Claude Video captures your live site automatically or uses your screenshots and recordings.
Camera that thinks
Each step snaps to a hotspot with depth-of-field, a cursor glides in and clicks.
Benefit callouts
Every step gets a short label that says why it matters, not what the button is called.
Chapters that breathe
Type beats and stats break up dense UI sequences so viewers stay with you.
The scenes our director reaches for
A typical storyboard for this use case combines these animated scenes. You can swap, reorder or edit any of them.
- 01product-tour
- 02screen-recording
- 03feature
- 04ui-explode
- 05comparison
- 06cta
Pro tips
- Three to four steps per tour scene is the sweet spot.
- Show the “after” state before the “how”.
- Record at 2x the target resolution for crisp zooms.
Product demo videos: FAQ
Can I use a screen recording?
Yes. Upload an MP4 and the screen-recording scene adds smooth auto-zoom, a device frame and shadows.
Can I add a voice-over?
You can add your own audio track to any video. The soundtrack ducks around it automatically.
Does it work for complex B2B products?
Yes, split the demo into several short tours, each focused on one job to be done.
More use cases
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