Onboarding and tutorial videos that activate users
Activation lives in the first session. Short, animated walk-throughs get users to their first win faster than docs.
- Format
- 16:9 · 1:1
- Length
- 20–60 seconds
- Suggested style
- stripe
Why most onboarding videos fall flat
- Help docs are skipped.
- Loom-style recordings are long and unpolished.
- Tutorials go stale with every UI change.
How Claude Video fixes it
Step-by-step
Steps scenes and product tours walk through one job at a time.
Always up to date
Recapture your UI and re-render when the interface changes.
Short by design
Word budgets keep each tutorial under a minute.
In-app ready
Square and landscape exports fit modals and help centers.
The scenes our director reaches for
A typical storyboard for this use case combines these animated scenes. You can swap, reorder or edit any of them.
- 01steps
- 02product-tour
- 03screen-recording
- 04notifications
- 05cta
Pro tips
- One tutorial per job to be done.
- End on the result, not the settings.
- Link the next step in the CTA.
Onboarding videos: FAQ
Can I create a series?
Yes, duplicate a video and change the steps.
Can I embed videos in my app?
Yes, export MP4 or WebM-compatible files and host them anywhere.
Do videos support multiple languages?
Write the brief in your target language, or duplicate and translate the copy.
More use cases
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